Key Takeaways
- LiveBarn released LiveBarn Analytics on July 29, pairing its rink camera video with player and team tracking data from Sportlogiq.
- The two companies have worked together since 2023, when they launched Player Analysis for individual player breakdowns.
- Sportlogiq was recently acquired by Teamworks, putting a professional hockey data provider inside a youth streaming product.
- Access is limited to North American teams playing in LiveBarn venues, sold in two tiers called Core and Elite.
LiveBarn launched a youth hockey analytics platform on July 29, combining its rink camera footage with player and team tracking data from Sportlogiq, the analytics company recently acquired by Teamworks. The Montreal company said LiveBarn Analytics is available now to teams across North America that play in venues where LiveBarn cameras are installed.
What Does LiveBarn Analytics Include?
According to the company announcement, the platform brings together advanced statistics, video-linked shot maps, coaching tools and player cards in a single system for teams, coaches, players and families. It also carries tools for video review, playlist creation, shift tracking and post-game analysis, which LiveBarn said are meant to simplify coaching workflows and make game review more collaborative.
The split audience is the point. Families get a route to individual highlights without scrubbing through a full game feed. Coaches get metrics attached to the clip that produced them.
“Parents can quickly jump straight to the moments that matter,” LiveBarn CEO Ray Giroux said in the announcement. “Coaches get real, video-connected insights they can act on, at any level.”
A 2023 Partnership Extended to the Team Level
LiveBarn and Sportlogiq first partnered in 2023 on Player Analysis, a feature that produced individual player breakdowns using Sportlogiq’s tracking and analytics technology. That product worked one athlete at a time.
The new platform expands the scope. Per the company, LiveBarn Analytics adds team-level analytics, post-game reporting, advanced player cards and video-connected performance metrics, consolidated into one place for youth hockey organizations rather than delivered as a standalone player feature.
That shift changes who the buyer is. A player breakdown appeals to a family. Team reporting and coaching workflow tools are a program-level purchase, which moves the sale from the parent to the club.
Professional Tracking Technology Moves Into Youth Rinks
Sportlogiq, now part of Teamworks, uses patented computer vision technology to extract data from every frame of game video, according to the company. Its customer base has been professional: NHL organizations and pro teams and leagues internationally.
Mitchell Wasserman, senior consultant at Teamworks and former CEO of Sportlogiq, said in the announcement that the company had long believed those tools should reach every level of the sport, and that the LiveBarn partnership is what made the youth market reachable.
The distribution logic is straightforward. Sportlogiq needs game video to generate data, and LiveBarn already has cameras running in thousands of amateur venues across North America. One company supplies the footage, the other supplies the model.
Two Tiers, Thousands of Rinks, and No Published Price
LiveBarn said the platform will be sold in multiple subscription tiers, including Core and Elite plans, with different levels of analytics depth and reporting based on team needs. The company positioned the launch as a continued investment in video-based tools supporting player development, coaching and engagement across amateur sports.
The practical ceiling is the camera network. Only teams playing in LiveBarn venues can use the product, so the addressable market for LiveBarn Analytics is whatever share of North American youth hockey already skates in front of a LiveBarn lens. The announcement did not include pricing for either tier, leaving the one number club treasurers need before budget season the one number LiveBarn has not released.
Source: PR Newswire, July 29, 2026, https://www.prnewswire.com/news-releases/livebarn-launches-analytics-platform-built-for-every-part-of-the-youth-hockey-community-302836982.html
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How big is the youth sports market?
American families spend approximately $54 billion annually on kids’ sports and recreation, according to the YSBR and Kinetica Group Youth Sports TAM & Parent Spending Report, with organized sports alone representing a $40 billion-plus market. The average family spent $1,016 on a child’s primary sport in 2024, up 46 percent since 2019, per the Aspen Institute’s Project Play, and market research projects the global youth sports market will reach approximately $114 billion by 2032 (Business Research Insights).
How many kids play youth sports in the United States?
Approximately 27.3 million children ages 6 to 17, or about 54.6 percent, played organized sports in 2022-2023, according to the National Survey of Children’s Health as reported by the Aspen Institute’s Project Play. High school sports participation reached a record 8.26 million athletes in 2024-25, per the NFHS.
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Youth Sports Marketing Questions, Answered
Where can brands sponsor youth sports? Brands can sponsor youth sports through local leagues and clubs, tournaments and events, facilities and complexes, governing bodies, and national platform programs. Sponsoring a child’s own program is the most powerful entry point: 81 percent of parents say it captures their attention, outperforming TV, social media, and pro sports sponsorship, per a 2026 Priority Partnerships study conducted by YouGov Sport.
How much does youth sports sponsorship cost? Youth sports sponsorship costs range from a few thousand dollars for a local league or team sponsorship to six and seven figures for regional facility naming rights and national platform programs. The environment is welcoming at every level: 84 percent of parents hold net positive sentiment toward brands sponsoring youth sports, with negative sentiment under 5 percent, per YouGov Sport research. Most brands start with a pilot activation, measure engagement, then scale.
What is the ROI of youth sports marketing? The data is striking: 80 percent of parents say they would choose the brand that sponsors their child’s youth sports program when comparing two similar products, per a 2026 Priority Partnerships study by YouGov Sport. A 2026 EMARKETER and DICK’S Media survey found 84 percent of sports parents say that role influences their purchase decisions, and 60 percent spend more on game and practice days, driving loyalty across categories from dining to travel to automotive.
Ready to build a youth sports strategy? Vertical Sports is an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Every Fan, Every Level. Brands and youth sports organizations can reach the team at info@verticalsports.us.
