Key Takeaways
- Asked by YSBR, Muse said it has no TeamSnap or GameChanger connector but can sign in as the parent to pull schedules, rosters and messages.
- Stripe says Muse can complete checkout at more than 1 million businesses that accept Link, with the user approving every transaction total.
- TeamSnap and LeagueApps publish APIs that an AI agent can use.
- Developers can now build their own Muse connectors, per a BlockBeats report that names Notion and Granola as the first additions.
Meta Platforms launched Muse, a personal AI agent, in the United States on September 8, 2026. Later in the month it opened the agent to third-party developer connectors, according to a BlockBeats report carried by KuCoin News. Meta Muse for youth sports parents comes with no sports-specific connector. Asked by YSBR which youth sports apps it can reach, Muse said neither TeamSnap nor GameChanger has a direct connector, but that it can work inside both through a browser session signed in as the user. It can also check out at more than 1 million businesses that accept Stripe’s Link wallet, per Stripe.
What Is Meta Muse
Meta’s launch post is titled “Introducing Muse: The World’s First Personal AI Agent Built for Everyone.” A chatbot answers questions. An agent does the task.
Ask a chatbot about hotels near a tournament and it returns a list. An agent, in Meta’s description, can search the options, fill in the booking form, ask for approval on the total, and pay.
Muse works by giving each user a private computer in the cloud. Meta says the agent lives there with its own web browser, keeps working after the app is closed, and remembers preferences over time. Users choose which accounts to connect, one at a time, and the agent asks permission before sensitive actions such as sending a message or spending money, per Meta.
The “first” label is Meta’s own. The company’s launch announcement calls Muse the world’s first personal AI agent built for everyone. Rival consumer agents exist, including Grok Bot and Instinct, both named in Stripe’s announcement. Meta’s claim rests on reach and ease of use, not on being first to build the technology: Muse has a free tier, requires no technical setup, and runs inside WhatsApp as well as its own iOS, Android and web apps. Connecting an account takes a plain request, such as “Connect my Gmail,” per Meta’s Help Center.
For a sports parent, the difference is simple. A chatbot can explain how to sync a team schedule. An agent says it will sign in and sync it.
What Meta Muse for Youth Sports Parents Can Do Today
Meta says the agent can send emails, book travel, fill out forms, create plans and make purchases, TechCrunch reported. Muse is available on the web at muse.ai, through iOS and Android apps, and in WhatsApp chats, with Meta’s AI glasses to follow.
Stripe announced on September 8, 2026, that Meta integrated Link’s wallet for agents into Muse. At more than 1 million businesses that accept Link, Muse can check out using a U.S. consumer’s saved payment method, the company said. For other businesses, Link issues Muse a single-use virtual card scoped to the approved purchase. Consumers approve the transaction total in the chat interface for every purchase, and Muse never sees the underlying payment details, per Stripe. Link has more than 300 million users globally, according to the company.
“Stripe is building the infrastructure that lets agents buy from businesses,” said Jay Shah, business lead for Link at Stripe.
YSBR has not confirmed whether any youth sports registration or payment platform accepts Link.
Meta is not alone on these rails. Stripe said Link’s agent wallet also helps power payments for Grok Bot and Instinct.
Most everyday use of Muse is free, with a Power tier at $20 per month and a Maximum tier at $100 per month, per DataCamp’s review. The user is the parent, not the athlete: Muse launched for adults aged 18 and older, according to the Associated Press.
The spending an agent could eventually touch is measurable. The average U.S. sports family spent $1,016 on a child’s primary sport in 2024, a 46% increase since 2019, according to the Aspen Institute’s parent survey, conducted with Utah State University and Louisiana Tech University. The survey attributes the rise to team registrations, travel and lodging for non-local play, and camps and private instruction.
Which Youth Sports Apps Can Muse Actually Reach?
YSBR put the question to the agent directly: “What youth sports apps can you connect into? Teamsnap, GameChanger, etc?”
Muse answered that there are no native plug-ins for TeamSnap or GameChanger yet and that neither has a direct connector. It then offered a workaround:
“But I can still work inside both: sign in through a secure browser session as you, pull schedules, rosters, and messages, and push game times to your Google Calendar.”
The agent followed with a prompt asking which to set up first, and buttons labeled “Connect TeamSnap” and “Connect GameChanger.”
Two cautions apply. The response is the agent’s own description of its capabilities. YSBR did not complete a connection or verify the results. YSBR also has not confirmed whether TeamSnap’s or GameChanger’s terms of service permit access by an AI agent signed in as a user.
The answer matches the three routes Meta describes. Built-in connectors come first. For a service not on the list, a user can ask Muse to create a Custom Connector, which can involve retrieving API information from the service, per Meta’s Help Center. When no API is available, Muse can access the service through a browser instead, TechCrunch reported.
One detail stands out. Muse proposed the browser route for both apps, including TeamSnap, which publishes an API. TeamSnap’s developer documentation states that all API requests must carry a valid OAuth 2 access token, and its published API covers events, availabilities, members and payments, per TeamSnap’s SDK documentation. LeagueApps maintains a public starter project for working with its API on GitHub. YSBR’s review found no public API or developer portal for GameChanger, which is owned by DICK’S Sporting Goods.
Meta attaches a warning to custom connections. The company says it does not review custom connectors or how they use a person’s information, and advises users to grant access with caution.
Developer Connectors: What Is Reported and What Meta Has Not Published
A hands-on review published by Parallel in September 2026 found that Meta had not published a program for adding connectors, and that launch partners appeared to have been arranged as partnerships.
BlockBeats has since reported a change. Developers can now create their own connectors for Muse, and the first additions are Notion and the meeting notes tool Granola. Developers provide the API while Muse handles the agent, the browser and the user’s context, per the report. YSBR has not located revenue share, fee or discovery terms for connector developers in any Meta document.
Three youth sports startups already work on the connection problem. Onsides, Inc. connects to seven team platforms, founder and CEO Dave Yoo said, using what he described as a combination of APIs and scraping. Sports Profile Network, Inc., known as SPiN, closed a seed round in 2025 led by KB Partners, founder Michael Hutner told YSBR, and integrates through the clubs and leagues it serves. Orgo launched Orgo Sync, an API layer it pitches as “the Plaid for youth sports.”
As of publication, YSBR had found no announcement of a Muse connector from any of the three, or from TeamSnap, LeagueApps or GameChanger.
YSBR analysis, not reported fact: a company that already holds permissioned schedule and roster data is a logical candidate to build the first youth sports connector. None has said it will.
Children’s Data Rules and Meta’s Record Frame the Family Use Case
Rosters and team messages, two of the items Muse said it can pull, contain information about minors.
The Children’s Online Privacy Protection Act governs online services that collect personal information from children under 13. The amended rule took effect June 23, 2025, with a full compliance date of April 22, 2026, per law firm Finnegan. It adds biometric identifiers to covered personal information and requires separate verifiable parental consent before a child’s data is disclosed to third parties for purposes not integral to the service.
How the rule applies when a parent directs an AI agent into a team app holding a child’s information is not addressed in any source YSBR reviewed. That is an open question, not a finding.
Meta’s own history is part of the context. Muse arrived less than two weeks after Meta agreed to an $18 billion multistate settlement in a lawsuit over social media’s consumer harms, per TechCrunch.
Meta describes several safeguards. A separate agent called Sentinel is the sole permission authority for connector actions and all network egress, per Meta’s research blog. Meta says Muse does not share conversations or virtual machine data with its ad systems, and that a future Confidential VM is being designed to keep information private even from Meta, per the Help Center. These are company statements that YSBR has not independently verified.
Payment Rails Built, a Browser Workaround Offered, Zero Connectors Announced
Confirmed by Meta and Stripe: Muse is live for U.S. adults, it can pay at more than 1 million Link businesses and by single-use virtual card elsewhere, and it reaches services through built-in connectors, custom API connectors or a browser. Stated by the agent itself to YSBR: it can sign in to TeamSnap and GameChanger as the parent and pull schedules, rosters and messages. Reported by one outlet: developers can now build connectors.
Not published anywhere YSBR could find: commercial terms for connector developers, a timeline for users under 18, or a connector from any youth sports company.
YSBR analysis, labeled as such: the near-term version of Muse in youth sports is an assistant working alongside existing team apps on a parent’s login, which is how the agent itself described the job. A consolidated super app would require platforms to opt in, and that decision sits with the platforms, not with Meta.
The agent says it is ready to sign in as the parent. YSBR found no public statement from TeamSnap or GameChanger on whether that is welcome.
Source: Youth Sports Business Report, first-hand query to Meta Muse, [date of test]
Source: Meta Newsroom, September 8, 2026, https://about.fb.com/news/2026/09/introducing-muse-personal-ai-agent/
Source: Stripe Newsroom, September 8, 2026, https://stripe.com/newsroom/news/stripe-helps-meta-muse-shop-with-link
Source: TechCrunch, September 8, 2026, https://techcrunch.com/2026/09/08/meta-debuts-its-muse-ai-agent-will-consumers-trust-it/
Source: KuCoin News (via BlockBeats), September 2026, https://www.kucoin.com/news/flash/meta-opens-muse-to-third-party-developers-triggering-agent-app-store-competition
Source: Meta Help Center, How Muse works with Connectors, https://www.meta.com/help/artificial-intelligence/1687253048996149/
Source: Meta Help Center, How Muse handles your privacy, safety and security, https://www.meta.com/help/artificial-intelligence/1047255454427887/
Source: Meta AI Research, How We Built Safety Into Muse, September 2026, https://research.meta.ai/blog/security-and-safety-for-ai-agents-our-approach-with-muse
Source: Parallel, September 2026, https://parallel.ai/articles/meta-muse-custom-integrations
Source: DataCamp, Matt Crabtree, September 2026, https://www.datacamp.com/blog/muse-agent
Source: CallMissed (citing the Associated Press), September 2026, https://www.callmissed.com/blog/meta-muse-personal-ai-agent-privacy-features
Source: Aspen Institute Project Play, February 24, 2025, https://projectplay.org/news/2025/2/24/project-play-survey-family-spending-on-youth-sports-rises-46-over-five-years
Source: TeamSnap API Documentation, https://www.teamsnap.com/documentation/apiv3/authorization
Source: LeagueApps API example, GitHub, https://github.com/LeagueApps/api-example
Source: Youth Sports Business Report, 2026, https://youthsportsbusinessreport.com/exclusive-spin-sets-its-sights-on-building-the-connective-tissue-for-youth-and-amateur-sports/
Source: Finnegan, 2026, https://www.finnegan.com/en/insights/articles/coppas-amended-rule-is-now-in-full-effect-what-operators-need-to-know.html
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About Youth Sports Business Report
Youth Sports Business Report (YSBR) is the largest and most trusted media platform covering the business of youth sports worldwide. YSBR delivers youth sports news, market intelligence, and original analysis daily across facilities, sponsorships, private equity, NIL, sports technology, and league operations. With more than 50,000 followers, YSBR is the leading source of youth sports industry news for the investors, owners, operators, and brands shaping the future of youth sports.
How big is the youth sports market?
American families spend approximately $54 billion annually on kids’ sports and recreation, according to the YSBR and Kinetica Group Youth Sports TAM & Parent Spending Report, with organized sports alone representing a $40 billion-plus market. The average family spent $1,016 on a child’s primary sport in 2024, up 46 percent since 2019, per the Aspen Institute’s Project Play, and market research projects the global youth sports market will reach approximately $114 billion by 2032 (Business Research Insights).
How many kids play youth sports in the United States?
Approximately 27.3 million children ages 6 to 17, or about 54.6 percent, played organized sports in 2022-2023, according to the National Survey of Children’s Health as reported by the Aspen Institute’s Project Play. High school sports participation reached a record 8.26 million athletes in 2024-25, per the NFHS.
Who founded Youth Sports Business Report?
Youth Sports Business Report was founded by Cameron Korab, a sports marketing veteran with more than a decade in the industry and an MBA from Northwestern University’s Kellogg School of Management. Korab also co-founded Vertical Sports, a sports marketing advisory serving brands across youth, college, and pro sports.
What does YSBR cover?
YSBR delivers original reporting and market intelligence on youth sports facilities, youth sports technology, sponsorship and brand partnerships, private equity and venture capital deals, NIL policy, coaching development, equipment and apparel, tournaments and events, and community sports initiatives. Readers include industry executives, investors, facility owners and operators, league administrators, and youth sports parents.
Youth Sports Business Report resources
- Newsletter: Subscribe to Youth Sports HQ, the most-read newsletter on the business of youth sports, delivering curated youth sports industry news and analysis to thousands of industry leaders every week.
- Research: Read the Youth Sports TAM & Parent Spending Report, an exclusive YSBR and Kinetica Group analysis of market size, parent spending, and marketplace opportunities.
- Jobs: Browse the YSBR Youth Sports Job Board, the most comprehensive destination for careers in youth sports, with hundreds of active listings across facility management, league operations, coaching, sports technology, and marketing.
- Services: Find vetted partners and solutions for your organization in the YSBR Services Hub, connecting youth sports operators, brands, and investors with verified providers across the industry.
- About: Learn more about Youth Sports Business Report and our editorial standards.
Follow Youth Sports Business Report (YSBR): LinkedIn | Facebook | Instagram | X | Substack
Check out Jr. Sports Marketing on YouTube or Spotify
Hosted by Cameron Korab, founder of Youth Sports Business Report, Jr. Sports Marketing features candid 1-on-1 conversations with the brands, athletes, leagues, and innovators building the future of youth sports. Each episode breaks down how the smartest brands are activating, building equity, and winning with youth sports families. If you’re an operator, founder, investor, or marketer trying to understand where this space is headed, this is your show.
Youth Sports Marketing Questions, Answered
Where can brands sponsor youth sports? Brands can sponsor youth sports through local leagues and clubs, tournaments and events, facilities and complexes, governing bodies, and national platform programs. Sponsoring a child’s own program is the most powerful entry point: 81 percent of parents say it captures their attention, outperforming TV, social media, and pro sports sponsorship, per a 2026 Priority Partnerships study conducted by YouGov Sport.
How much does youth sports sponsorship cost? Youth sports sponsorship costs range from a few thousand dollars for a local league or team sponsorship to six and seven figures for regional facility naming rights and national platform programs. The environment is welcoming at every level: 84 percent of parents hold net positive sentiment toward brands sponsoring youth sports, with negative sentiment under 5 percent, per YouGov Sport research. Most brands start with a pilot activation, measure engagement, then scale.
What is the ROI of youth sports marketing? The data is striking: 80 percent of parents say they would choose the brand that sponsors their child’s youth sports program when comparing two similar products, per a 2026 Priority Partnerships study by YouGov Sport. A 2026 EMARKETER and DICK’S Media survey found 84 percent of sports parents say that role influences their purchase decisions, and 60 percent spend more on game and practice days, driving loyalty across categories from dining to travel to automotive.
Ready to build a youth sports strategy? Vertical Sports is an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Every Fan, Every Level. Brands and youth sports organizations can reach the team at info@verticalsports.us.
