Key Takeaways
- Orgo Inc. launches Orgo Sync, an authenticated API infrastructure layer designed to make scheduling data interoperable, secure, and revenue-generating across the youth sports ecosystem
- The platform serves three audiences: operators managing multiple siloed systems, scheduling platforms seeking data control and monetization, and builders who need structured real-time data
- Scheduling platforms connect for free and earn a revenue share on every builder who accesses their data through the API
- Orgo App, the company’s consumer-facing family logistics product, is the first builder running on Orgo Sync as a live proof of concept
- Founder Zoya Lehrer draws from two decades of enterprise fintech transformation, comparing the opportunity to what Plaid did for banking data
From Family Chaos to Infrastructure Play
YSBR sat down with Zoya Lehrer, Founder & CEO of Orgo Inc., to discuss the company’s latest launch and the thesis behind it.
Lehrer spent 20 years scaling enterprise technology for major financial institutions before leaving corporate to build Orgo, a calendar app designed to aggregate schedules across every platform a sports family touches and turn events into real-world logistics. The origin was personal. “Juggling seven apps to get the right kid to the right field, pool, court, or studio on time was actual chaos,” Lehrer said.
But as the product scaled, so did its constraints. Every scheduling platform the team tried to connect ran on proprietary formats with no interoperability layer. No authenticated access. No real-time data exchange. Rather than scrape or build workarounds, Lehrer made the call to build the infrastructure herself.
That decision produced Orgo Sync.
Three Audiences, Three Value Chains
Lehrer broke down Orgo Sync’s market into three distinct audiences.
- Operators, including sports complexes, clubs, universities, and facility organizations, often run multiple scheduling platforms that were never designed to talk to each other. “The result is 20-plus staff hours per week manually reconciling systems that should reconcile themselves,” Lehrer said. Orgo Sync gives operators a unified intelligent view across every system, with conflict detection, plain-language queries, and zero technical lift. No migration. No new software.
- Platforms, the scheduling software companies themselves, are building strong products but rarely prioritize building and maintaining open data APIs. In the meantime, their data often gets accessed in ways they never intended. Orgo Sync gives platforms an authenticated layer that protects their data, puts them in control of who accesses it, and returns a revenue share from every builder who does. As the company frames it: platforms that connect first own the builder relationships. The standard is being set now.
- Builders, developers and AI-native apps, have historically faced a fragmented landscape. Every platform requires a bilateral negotiation. Every integration is a custom build. Data is inconsistent, stale, and structurally flat. Orgo Sync offers one authenticated integration that works across every connected platform. Rich, structured, real-time scheduling data. Apply once. Build anything.
The Fintech Parallel
Lehrer’s thesis is rooted in pattern recognition from her years in financial services. She pointed to Plaid, Twilio, and Stripe as infrastructure companies that unlocked entirely new ecosystems by sitting in the middle of data flows that were previously siloed.
“When banking data got unlocked through authenticated, permissioned infrastructure, fintechs were born,” Lehrer said. “I see the same pattern, the same moment, and the same opportunity in Sports Tech.”
The comparison is specific. Plaid did not replace banks. Twilio did not replace telecom carriers. Stripe did not replace payment processors. Each built an interoperability layer that made existing data accessible and programmable. Orgo Sync is designed to do the same for scheduling data. The company’s positioning is direct: the infrastructure layer that unlocks a data category defines the standard for an entire industry.
Orgo App as the First Proof Point
Orgo App, the company’s consumer product, is the first builder running on Orgo Sync. That is by design.
The app transforms scheduling events into real-world logistics for families: prep time, drive time, carpool coordination, conflict detection, weather, and multi-stop routing. All of that intelligence depends on structured, authenticated, real-time scheduling data from the platforms families actually use.
“We hit that ceiling building our own consumer product,” Lehrer said. “We couldn’t get the data we needed to deliver the experience we wanted. So we built the infrastructure layer ourselves.”
The arrangement allows Orgo Inc. to demonstrate the API’s capabilities through its own product before asking other builders to adopt it. Every feature shipped in Orgo App that relies on Orgo Sync data is a live case study.
A Vision Beyond Youth Sports
Lehrer signaled that the long-term vision extends beyond the youth sports vertical. Scheduling data touches fitness, healthcare, education, and hospitality. Any platform that manages time-based events sits on contextual data that has never been made interoperable.
The company has also trademarked the concept of “Time Literacy,” which Lehrer defines as the skill to comprehend time as it is actually spent in the real world and how it impacts collaboration with others. It is the framework that connects the consumer product to the infrastructure play. Orgo App delivers Time Literacy to families. Orgo Sync delivers interoperability to the ecosystem.
Two products. One mission. Youth sports is the entry point, not the ceiling.
Source: YSBR Interview, Zoya Lehrer (Founder & CEO, Orgo Inc.), 2025
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