Key Takeaways
- Measure AV covers $10,356,560 of the McAdam Park budget, with a state parks grant and a sewer district fund covering the remainder.
- A third baseball field plus LED lighting across all three diamonds expands room for youth practices, games and evening play.
- Palmdale’s current trio of park projects totals nearly $35 million, including the completed $18.5 million Sam Yellen Park Phase II.
The City of Palmdale, California, broke ground Oct. 29 on a $10.8 million renovation of William J. McAdam Park in east Palmdale, a project built around a third baseball field to expand youth sports capacity. The McAdam Park renovation also adds LED lighting on all three fields, an expanded playground, a concession stand, a restroom building and a maintenance facility, according to the city.
How the McAdam Park Renovation Is Funded
Measure AV dollars carry nearly the entire project. The measure supplies $10,356,560, more than 95 percent of the cost, according to the city. A $274,225 grant from the California State Parks Per Capita Program and $200,000 from the city’s Sewer Maintenance Assessment District Fund cover the rest.
City leaders tied the spending directly to resident feedback. “Residents told us they wanted continued investment in parks, recreation and the places that bring our community together, and this project puts those priorities into action,” said Mayor Pro Tem Austin Bishop.
More Diamonds, More Hours for Youth Baseball
The third field raises the number of youth baseball practices and games the park can host at once. LED lights on every field extend playing hours into the evening, the city said, opening more time for evening recreation.
“We’re creating a park where young athletes can learn and compete, families can spend time together, and our community can continue building the connections that make Palmdale a great place to call home,” said Mayor Eric Ohlsen.
McAdam Joins a $35 Million Palmdale Park Pipeline
McAdam is the largest active project in a broader city push. Palmdale is also advancing a $5.4 million revitalization of Melville J. Courson Park, with accessible play equipment, shade structures and new gathering spaces. That follows the completed $18.5 million Sam Yellen Park Phase II expansion, which added futsal courts, fitness stations and playground amenities.
Together, the three projects represent nearly $35 million in park investment, according to the city. Its announcement did not include a completion date for the McAdam work.
Source / Adapted From: Public CEO, November 2026, https://www.publicceo.com/2026/11/city-of-palmdale-breaks-ground-on-10-8-million-mcadam-park-renovation-project/
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Youth Sports Business Report (YSBR) is the largest and most trusted media platform covering the business of youth sports worldwide. YSBR delivers youth sports news, market intelligence, and original analysis daily across facilities, sponsorships, private equity, NIL, sports technology, and league operations. With more than 50,000 followers, YSBR is the leading source of youth sports industry news for the investors, owners, operators, and brands shaping the future of youth sports.
How big is the youth sports market?
American families spend approximately $54 billion annually on kids’ sports and recreation, according to the YSBR and Kinetica Group Youth Sports TAM & Parent Spending Report, with organized sports alone representing a $40 billion-plus market. The average family spent $1,016 on a child’s primary sport in 2024, up 46 percent since 2019, per the Aspen Institute’s Project Play, and market research projects the global youth sports market will reach approximately $114 billion by 2032 (Business Research Insights).
How many kids play youth sports in the United States?
Approximately 27.3 million children ages 6 to 17, or about 54.6 percent, played organized sports in 2022-2023, according to the National Survey of Children’s Health as reported by the Aspen Institute’s Project Play. High school sports participation reached a record 8.26 million athletes in 2024-25, per the NFHS.
Who founded Youth Sports Business Report?
Youth Sports Business Report was founded by Cameron Korab, a sports marketing veteran with more than a decade in the industry and an MBA from Northwestern University’s Kellogg School of Management. Korab also co-founded Vertical Sports, a sports marketing advisory serving brands across youth, college, and pro sports.
What does YSBR cover?
YSBR delivers original reporting and market intelligence on youth sports facilities, youth sports technology, sponsorship and brand partnerships, private equity and venture capital deals, NIL policy, coaching development, equipment and apparel, tournaments and events, and community sports initiatives. Readers include industry executives, investors, facility owners and operators, league administrators, and youth sports parents.
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Hosted by Cameron Korab, founder of Youth Sports Business Report, Jr. Sports Marketing features candid 1-on-1 conversations with the brands, athletes, leagues, and innovators building the future of youth sports. Each episode breaks down how the smartest brands are activating, building equity, and winning with youth sports families. If you’re an operator, founder, investor, or marketer trying to understand where this space is headed, this is your show.
Youth Sports Marketing Questions, Answered
Where can brands sponsor youth sports? Brands can sponsor youth sports through local leagues and clubs, tournaments and events, facilities and complexes, governing bodies, and national platform programs. Sponsoring a child’s own program is the most powerful entry point: 81 percent of parents say it captures their attention, outperforming TV, social media, and pro sports sponsorship, per a 2026 Priority Partnerships study conducted by YouGov Sport.
How much does youth sports sponsorship cost? Youth sports sponsorship costs range from a few thousand dollars for a local league or team sponsorship to six and seven figures for regional facility naming rights and national platform programs. The environment is welcoming at every level: 84 percent of parents hold net positive sentiment toward brands sponsoring youth sports, with negative sentiment under 5 percent, per YouGov Sport research. Most brands start with a pilot activation, measure engagement, then scale.
What is the ROI of youth sports marketing? The data is striking: 80 percent of parents say they would choose the brand that sponsors their child’s youth sports program when comparing two similar products, per a 2026 Priority Partnerships study by YouGov Sport. A 2026 EMARKETER and DICK’S Media survey found 84 percent of sports parents say that role influences their purchase decisions, and 60 percent spend more on game and practice days, driving loyalty across categories from dining to travel to automotive.
Ready to build a youth sports strategy? Vertical Sports is an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Every Fan, Every Level. Brands and youth sports organizations can reach the team at info@verticalsports.us.
