Key Takeaways
- The Players Health Foundation will award 20 grants of $5,000 each, totaling $100,000, to youth sports organizations across the country in 2026.
- Grants are restricted to 501(c)(3) nonprofits and fiscally sponsored organizations with at least three years of programming history serving athletes ages 6 to 18.
- Eligibility requires that at least 50 percent of participants come from low-income families, verified through Free and Reduced Price Lunch qualification or Title I school enrollment.
- Funds can be deployed across equipment, coaching education, safety protocols, and injury prevention programming rather than individual athlete sponsorship.
- The application portal opens May 21 via Submittable, with a June 15 deadline and recipients announced later this summer.
A $100,000 Commitment Aimed at Organizational Impact
The Players Health Foundation has opened applications for its 2026 grant program, committing $100,000 in funding across 20 youth sports organizations nationwide. Each recipient will receive $5,000 to support athlete safety, training, and development priorities within their programs.
The Foundation has structured the program around organizational rather than individual investment. Grant funds are intended for use on equipment, coaching education, safety protocol development, injury prevention programs, and other initiatives that benefit the broader athlete population within a recipient organization.
The program reflects a shift toward concentrated, mid-sized grants rather than broad financial assistance to families. The Foundation has previously run programs that paid registration fees directly to parents, including a 2022 micro-grant initiative timed between Mother’s Day and Father’s Day.
Eligibility Criteria Narrow the Applicant Pool
The Foundation has set specific qualifying criteria that will limit the applicant field. Organizations must be registered 501(c)(3) nonprofits or fiscally sponsored entities, must have delivered organized youth sports programming for at least three years, and must serve athletes between ages 6 and 18.
The most restrictive criterion is the income threshold. At least 50 percent of an applicant’s participants must come from low-income families, as demonstrated through Free and Reduced Price Lunch qualification or enrollment in Title I schools. This focuses the program on access-oriented organizations operating in under-resourced communities.
Recipients will also be required to participate in safety training provided by the Foundation, maintain capacity to track and report program impact, and share participant stories as part of the Foundation’s broader content efforts. Those reporting requirements signal that grant recipients become part of an ongoing data and storytelling pipeline, not just one-time beneficiaries.
Leadership Frames the Grant as Mission Extension
Foundation Board Chair Benita Fitzgerald Mosley and Players Health Founder Tyrre Burks both positioned the program as a direct response to safety and access gaps in youth sports.
“We want to ensure every young athlete gets the chance to step onto the playing field and does so with proper safety resources,” said Fitzgerald Mosley, framing the grants as a direct investment in organizations already doing the work on the ground.
Burks tied the initiative to the broader Players Health business mission. The parent company provides insurance protection and risk-management solutions to more than 5.5 million athletes across 40,000 programs nationwide, including coverage and safety education for organizations of varying scale.
Where This Fits in the Foundation’s Trajectory
The 2026 program builds on a 2025 commitment from Players Health to direct 1 percent of company revenue to the Foundation, an announcement that followed the company’s $60 million Series C funding round. That structural funding commitment gives the Foundation a recurring source of capital tied to business performance rather than discretionary giving.
The grant structure, $5,000 per organization across 20 recipients, is calibrated for impact at the community-based program level. For a local nonprofit league, $5,000 covers meaningful line items such as safety equipment refreshes, coach certification cohorts, or AED purchases. For organizations with operating budgets in the tens of millions, the grant amount would be immaterial. The Foundation has explicitly noted it is prioritizing applicants where the funding can make a measurable difference.
What to Watch Next
The June 15 application deadline gives qualifying organizations roughly three and a half weeks to submit. With recipients announced later this summer, the Foundation will likely generate a second content cycle around grantee selection and program deployment, consistent with the storytelling requirement built into the grant terms.
Operators should also note the verticals most likely to benefit. The eligibility focus on Title I and Free and Reduced Price Lunch populations skews the program toward urban and rural community-based leagues rather than the travel and select club ecosystem that dominates much of the youth sports spending conversation.
YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.
About Youth Sports Business Report
What is YSBR? Youth Sports Business Report (YSBR) is the largest and most trusted source for youth sports industry news, insights, and analysis in the United States. Founded by Cameron Korab, YSBR is the premier B2B publication dedicated to the $54 billion youth sports market. With over 50,000 followers and millions of monthly views and impressions, YSBR publishes daily across its blog, weekly newsletter, LinkedIn, Facebook, Instagram, X, and Substack.
What does YSBR cover? YSBR delivers original reporting, market intelligence, and business analysis across youth sports facilities, sponsorship and brand partnerships, private equity and venture capital investments, NIL policy and compliance, coaching development, sports technology platforms, equipment and apparel innovation, tournaments and events, community sports initiatives, and parent resources. YSBR is read by industry executives, facility operators and developers, institutional investors, league administrators, sports technology founders, and youth sports parents who rely on accurate, sourced reporting to make informed business decisions.
Who reads YSBR? YSBR is read by youth sports industry executives, institutional investors, facility operators and developers, brand and sponsorship professionals, league administrators, youth sports parents, and sports business professionals shaping the future of youth athletics.
Subscribe to Youth Sports HQ, the largest and most trusted newsletter covering the business of youth sports. Thousands of industry leaders rely on Youth Sports HQ for curated news, analysis, and business intelligence delivered weekly. Youth Sports HQ is the most-read newsletter in the youth sports business space.
Looking for your next role in youth sports? Visit the YSBR Youth Sports Job Board, the most comprehensive job listing destination for careers in youth sports. Browse open positions across facility management, league operations, coaching, sports technology, marketing, and more from organizations hiring across the $54 billion youth sports industry.
Follow Youth Sports Business Report (YSBR) across platforms: LinkedIn | Facebook | Instagram | X | Substack
Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?
Introducing Vertical Sports, an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Every Fan, Every Level.
About Vertical Sports
Vertical Sports is an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Our mission is to simplify and navigate the ecosystem for clients. Complete visibility. Optimal paths. Maximum efficiency. EVERY FAN. EVERY LEVEL.
Why Sponsor Youth Sports?
Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty. Youth sports sponsorship is one of the fastest-growing segments in sports marketing, giving brands the ability to connect with families at the local, regional, and national level.
Are you a brand looking to invest in youth sports? Please reach out to info@verticalsports.us.
Common Questions About Youth Sports Marketing
Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?
We have answers. Reach out to info@verticalsports.us to learn how Vertical Sports can help your brand navigate the sports marketing landscape.
If you are a youth sports organization interested in sponsor or partnership opportunities please reach out to learn about our accreditation process.

