Key Takeaways
- ShotTracker becomes the sole source of official statistics, advanced analytics and game film for ATLAS under a multiyear deal, the companies said.
- The ATLAS basketball league opens with 11 high school and academy programs across the United States, Canada, Italy, Germany, Serbia and Lithuania.
- ShotTracker’s Pulse system ingests live broadcast feeds and delivers synchronized video and analytics to bench tablets, so coaches adjust during games rather than after.
- More than 100 organizations across 21 NCAA conferences already run on ShotTracker, according to the company.
ShotTracker, the basketball analytics and video platform used across Division I college programs, has been named Official Technology Partner of ATLAS, the new international high school and academy basketball league from World Stage Sports. Under the multiyear agreement announced November 10, 2026, ShotTracker becomes the ATLAS basketball league’s exclusive provider of official game statistics, advanced analytics and video across league competitions, and will put live data and synchronized video on team benches during games. Financial terms were not disclosed.
What ShotTracker Will Run for ATLAS
The partnership has two layers, per the announcement. The first is league infrastructure: ShotTracker will serve as the single source of official game statistics, advanced analytics and game film across all league competitions. That gives ATLAS one standardized data set from its first season, rather than stats compiled team by team.
The second layer is coaching. Teams and staff will have access to real-time analytics and synchronized video on tablets at the bench while games are in progress.
ATLAS Commissioner Rob Kennedy said the league wants its technology and resources to match the caliber of talent on the court. He described the deal as a way to equip member programs to compete at the highest level while giving emerging international players more opportunities to be evaluated and showcased globally.
Which Programs Are Competing in the Inaugural ATLAS Season?
The first ATLAS season features 11 teams from North America and Europe, according to the release. The United States contingent includes IMG Academy, Prolific Prep and DME Academy in Florida, SPIRE in Ohio and Sunrise Christian in Kansas. Orangeville Prep represents Canada.
Five European programs round out the field: Orange1 Bassano and Pallacanestro Varese in Italy, OrangeAcademy Ulm in Germany, Mega Basket in Serbia and Žalgiris in Lithuania.
ATLAS describes its format as marquee events staged in major basketball markets, so ShotTracker’s system will be deployed wherever the league plays. The release did not list event dates or venues.
How Pulse Puts Live Data on the Bench
ATLAS will deploy ShotTracker’s Pulse technology across league games, the companies said. The system ingests live broadcast feeds, links the video to game data, and pushes both to tablets on the bench. Coaches can pull up an individual play alongside the advanced statistics attached to it, spot trends and make adjustments while the game is still being played instead of waiting for postgame film.
ShotTracker Co-Founder and CEO Davyeon Ross framed the deal as an extension of what the company already does at the college level.
“We’ve seen what our technology has made possible at the highest levels of competition. ATLAS represents an opportunity to bring those same capabilities to the next generation of basketball players and programs around the world,” Ross said.
According to ShotTracker, more than 100 organizations use its platform, including men’s and women’s college programs spanning 21 NCAA conferences, broadcasters and other technology companies.
Eleven Programs, Six Countries, One Official Box Score
The bench tablets are the visible piece, but the longer-term asset is the data set. Because ShotTracker is the only source of official statistics across every ATLAS game, the league will build a single, consistent record of player performance from its first tip, per the release. ATLAS says that record is meant for scouts, recruiters and media evaluating international prospects, not just for the coaches on the sideline.
That is also the piece ATLAS has staked its pitch on. Kennedy’s stated goal is a league where emerging international talent gets evaluated and showcased on a global stage, and a prospect in Germany or Serbia measured by the same system as one from IMG Academy is what makes that comparison possible.
The release did not say when the inaugural season begins. When it does, every official stat line ATLAS produces will come out of ShotTracker’s system.
Source: ShotTracker press release, November 10, 2026 (URL not provided)
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How big is the youth sports market?
American families spend approximately $54 billion annually on kids’ sports and recreation, according to the YSBR and Kinetica Group Youth Sports TAM & Parent Spending Report, with organized sports alone representing a $40 billion-plus market. The average family spent $1,016 on a child’s primary sport in 2024, up 46 percent since 2019, per the Aspen Institute’s Project Play, and market research projects the global youth sports market will reach approximately $114 billion by 2032 (Business Research Insights).
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Approximately 27.3 million children ages 6 to 17, or about 54.6 percent, played organized sports in 2022-2023, according to the National Survey of Children’s Health as reported by the Aspen Institute’s Project Play. High school sports participation reached a record 8.26 million athletes in 2024-25, per the NFHS.
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Youth Sports Marketing Questions, Answered
Where can brands sponsor youth sports? Brands can sponsor youth sports through local leagues and clubs, tournaments and events, facilities and complexes, governing bodies, and national platform programs. Sponsoring a child’s own program is the most powerful entry point: 81 percent of parents say it captures their attention, outperforming TV, social media, and pro sports sponsorship, per a 2026 Priority Partnerships study conducted by YouGov Sport.
How much does youth sports sponsorship cost? Youth sports sponsorship costs range from a few thousand dollars for a local league or team sponsorship to six and seven figures for regional facility naming rights and national platform programs. The environment is welcoming at every level: 84 percent of parents hold net positive sentiment toward brands sponsoring youth sports, with negative sentiment under 5 percent, per YouGov Sport research. Most brands start with a pilot activation, measure engagement, then scale.
What is the ROI of youth sports marketing? The data is striking: 80 percent of parents say they would choose the brand that sponsors their child’s youth sports program when comparing two similar products, per a 2026 Priority Partnerships study by YouGov Sport. A 2026 EMARKETER and DICK’S Media survey found 84 percent of sports parents say that role influences their purchase decisions, and 60 percent spend more on game and practice days, driving loyalty across categories from dining to travel to automotive.
Ready to build a youth sports strategy? Vertical Sports is an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Every Fan, Every Level. Brands and youth sports organizations can reach the team at info@verticalsports.us.
