Key Takeaways
- Topgolf opens its bays to Youth on Course members for $5 from July 1 through September 3, the first offer of its kind from the company.
- The discount runs Monday through Thursday, from open until noon, built around the hours kids have free once school lets out.
- Youth on Course members have played more than 5 million subsidized rounds for $5 or less since the nonprofit launched in 2006.
- Topgolf frames the partnership around its goal of creating 10 million new golfers by 2030.
- The program launches during July, which Youth on Course designates as Youth on Course Month, with both organizations eyeing year-round access.
A Discount Built Around the Summer Calendar
Topgolf and Youth on Course announced a summer partnership that gives the nonprofit’s members a low-cost path into the company’s venues. From July 1 through September 3, Youth on Course members and Alumni Network members can book Topgolf bays for $5, Monday through Thursday, from open until noon.
The structure is deliberate. By limiting the offer to weekday mornings during summer break, the two organizations are targeting the window when young players have the most time and the fewest competing commitments. Topgolf describes the $5 bay rate as a first for the company.
Why Topgolf Is Investing in Youth Participation
For Topgolf, the deal connects to a stated growth target. “Youth is one of the fastest-growing segments in golf, and Topgolf has both the platform and the responsibility to help grow the game,” said David McKillips, Topgolf CEO. He tied the partnership directly to the company’s aim of creating 10 million new golfers by 2030, calling Youth on Course “a natural extension of our mission.”
The company operates more than 100 venues globally, powered by its Toptracer ball-tracking technology. According to the announcement, youth participation in golf is up 40% over the past five years, a figure Topgolf cites as the reason to invest now rather than later.
What Youth on Course Brings to the Partnership
Youth on Course is a 501(c)3 nonprofit headquartered in Monterey, California, that provides golf access to players 18 and under. Since 2006, its members have played more than 5 million rounds for $5 or less at thousands of partner courses across the United States, Canada, and Australia.
The organization’s reach extends well past recreational play. Its members include top junior competitors on the AJGA and Underrated Tours, athletes on the inaugural United States Golf Association U.S. National Development Team, and players across all collegiate levels. Its programming spans the DRIVE Club, Careers on Course, a Leadership Council, and annual College Scholarship awards, along with an Alumni Network for members 19 and older.
“Topgolf is exactly the kind of partner that moves the needle for our members,” said Adam Heieck, Youth on Course CEO. “This isn’t just about affordable access. It’s about showing young golfers that the game is for them.”
From a Summer Offer to a Year-Round Pipeline
The current agreement covers roughly nine weeks, but both organizations have framed it as a starting point rather than a one-off promotion. Each side has pointed to a shared goal of expanding access for Youth on Course members beyond the summer window and into a year-round arrangement.
For operators watching the youth golf space, the partnership pairs a recognized entertainment brand with an established access nonprofit at the exact moment participation numbers are climbing. Whether the summer pilot converts into permanent programming will be the signal worth tracking when the September 3 end date arrives.
Source: PR Newswire, June 25, 2026, https://www.prnewswire.com/news-releases/topgolf-and-youth-on-course-unite-to-tee-up-the-next-generation-of-golfers-302811015.html
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