Key Takeaways
- MSHTV Camp alumni include all three of this year’s top NBA Draft picks: AJ Dybantsa, Cameron Boozer, and Darryn Peterson.
- Camp content has generated more than 1 billion social media views, with over 4,000 players hosted since 2015.
- TruHeight branding will appear on player jerseys, event signage, and all camp media for 30 days before the event.
- The sponsorship includes naming rights to the Friday Night TruHeight Games, the camp’s most-watched showcase.
TruHeight Vitamins, a nutrition and supplement brand for kids and teens, has signed on as presenting sponsor of the 2026 MSHTV Camp, the country’s top youth basketball exposure event. The camp runs September 18-20 at the Pacers Athletic Center in Westfield, Indiana, and draws elite young players from more than 40 states and international markets, according to the announcement.
The deal places a retail nutrition brand at the center of one of the most heavily covered weekends in youth basketball, with a media footprint that includes BallisLife, Overtime, Courtside Films, Strictly BBall, and SLAM.
A Camp With a Direct Line to the NBA Draft
MSHTV Camp’s track record is the core of its sponsorship value. Alumni include this year’s top three NBA Draft picks: AJ Dybantsa, Cameron Boozer, and Darryn Peterson. Current high school standouts Tyran Stokes, Erick Dampier Jr., Adan Diggs, and Taylen Kinney all competed at the camp before launching their high school careers, per the announcement.
The 2026 edition will be MSHTV’s eleventh camp. The event has hosted more than 4,000 players since 2015, and content produced at the camp has amassed over 1 billion views on social media, the company said. Scouting and media outlets confirmed for this year include Coast 2 Coast Preps, Top 25 Scouts, In The Gym Hoops, and Elite Mixtapes.
What TruHeight Gets in the Deal
The sponsorship package covers both the lead-up and the event itself. TruHeight branding will be featured across all camp media in the 30 days before the event, including player commitment graphics and hype videos. On site, the brand appears on player jerseys and event signage throughout the weekend.
The centerpiece is the Friday Night TruHeight Games, an annual showcase where the camp’s top-ranked players compete in custom TruHeight jerseys in front of the event’s largest media presence.
“MSHTV Camp is where the next generation of basketball talent shows up, and where millions of young athletes are watching,” said Eden Stelmach, Co-Founder of TruHeight. “Our brand was built for kids and teens who take their development seriously.”
MSHTV Founder Ty Kish called the brand “a natural fit for our camp,” citing the health and performance focus of the players and audience the event attracts.
Why Nutrition Brands Are Buying Into Youth Basketball Exposure Events
TruHeight sells science-backed vitamins and supplements for growing kids and teens, with nationwide distribution at Target, CVS, and Amazon. The MSHTV audience, elite young athletes and the families who follow them, maps directly onto that customer base.
Exposure camps offer sponsors something traditional youth tournaments often cannot: concentrated media output. The 30-day content runway before the event, combined with the camp’s established distribution through national youth basketball outlets, gives TruHeight sustained visibility rather than a single weekend of signage.
Custom Jerseys, One Billion Views, and a September Test
The partnership’s real measure comes September 18-20 in Westfield, when the Friday Night TruHeight Games put the camp’s top players in branded jerseys before its biggest media audience of the weekend. For a brand built on kids’ athletic development, the question is whether visibility at the sport’s premier youth exposure event converts into retail movement at Target and CVS shelves this fall.
Source: PR Newswire, August 3, 2026, https://www.prnewswire.com/news-releases/truheight-named-presenting-sponsor-of-2026-mshtv-camp-the-nations-top-youth-basketball-exposure-event-302840497.html
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Youth Sports Business Report (YSBR) is the largest and most trusted media platform covering the business of youth sports worldwide. YSBR delivers youth sports news, market intelligence, and original analysis daily across facilities, sponsorships, private equity, NIL, sports technology, and league operations. With more than 50,000 followers, YSBR is the leading source of youth sports industry news for the investors, owners, operators, and brands shaping the future of youth sports.
How big is the youth sports market?
American families spend approximately $54 billion annually on kids’ sports and recreation, according to the YSBR and Kinetica Group Youth Sports TAM & Parent Spending Report, with organized sports alone representing a $40 billion-plus market. The average family spent $1,016 on a child’s primary sport in 2024, up 46 percent since 2019, per the Aspen Institute’s Project Play, and market research projects the global youth sports market will reach approximately $114 billion by 2032 (Business Research Insights).
How many kids play youth sports in the United States?
Approximately 27.3 million children ages 6 to 17, or about 54.6 percent, played organized sports in 2022-2023, according to the National Survey of Children’s Health as reported by the Aspen Institute’s Project Play. High school sports participation reached a record 8.26 million athletes in 2024-25, per the NFHS.
Who founded Youth Sports Business Report?
Youth Sports Business Report was founded by Cameron Korab, a sports marketing veteran with more than a decade in the industry and an MBA from Northwestern University’s Kellogg School of Management. Korab also co-founded Vertical Sports, a sports marketing advisory serving brands across youth, college, and pro sports.
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Youth Sports Marketing Questions, Answered
Where can brands sponsor youth sports? Brands can sponsor youth sports through local leagues and clubs, tournaments and events, facilities and complexes, governing bodies, and national platform programs. Sponsoring a child’s own program is the most powerful entry point: 81 percent of parents say it captures their attention, outperforming TV, social media, and pro sports sponsorship, per a 2026 Priority Partnerships study conducted by YouGov Sport.
How much does youth sports sponsorship cost? Youth sports sponsorship costs range from a few thousand dollars for a local league or team sponsorship to six and seven figures for regional facility naming rights and national platform programs. The environment is welcoming at every level: 84 percent of parents hold net positive sentiment toward brands sponsoring youth sports, with negative sentiment under 5 percent, per YouGov Sport research. Most brands start with a pilot activation, measure engagement, then scale.
What is the ROI of youth sports marketing? The data is striking: 80 percent of parents say they would choose the brand that sponsors their child’s youth sports program when comparing two similar products, per a 2026 Priority Partnerships study by YouGov Sport. A 2026 EMARKETER and DICK’S Media survey found 84 percent of sports parents say that role influences their purchase decisions, and 60 percent spend more on game and practice days, driving loyalty across categories from dining to travel to automotive.
Ready to build a youth sports strategy? Vertical Sports is an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Every Fan, Every Level. Brands and youth sports organizations can reach the team at info@verticalsports.us.
