Under Armour becomes the Official and Exclusive Uniform, Apparel, and Footwear Partner of USA Football and the U.S. National Team Through the 2028 Summer Olympics
In a strategic move to bolster the growth and development of football in the United States, USA Football, the sport’s governing body, has inked a groundbreaking multi-year partnership with Under Armour, the innovative performance brand. This landmark deal, spanning through the 2028 Summer Olympics in Los Angeles, aims to provide a comprehensive ecosystem for athletes at all levels, ultimately driving participation and fueling the sport’s expansion.
As the new Official and Exclusive Uniform, Apparel, and Footwear Partner of USA Football, including the U.S. Men’s and Women’s National Teams, Under Armour will leverage its cutting-edge innovations and world-class products to reimagine how the sport is outfitted. The brand will play a pivotal role in supporting USA Football’s athletes as they compete on the global stage, ensuring they are equipped with the latest performance-enhancing gear.
In a historic milestone, Under Armour will also have the honor of dressing the first Olympic team for the 2028 Summer Games, as flag football and USA Football’s U.S. National Teams make their highly anticipated Olympic debut. This partnership solidifies Under Armour’s commitment to aligning with the standards and best practices established by USA Football as the sport’s governing body.
Together, Under Armour and USA Football will structure the sport’s continued growth, ensuring that athletes and coaches benefit from a high-performance pathway that leads from youth recreational events to the U.S. National Teams and, ultimately, the Olympics. This comprehensive approach aims to foster the development of football at all levels, providing a seamless journey for aspiring athletes to reach their full potential.
“THIS PARTNERSHIP WILL HELP DEVELOP AND EXPAND THE FOOTBALL ECOSYSTEM THROUGH INNOVATION AND SUSTAINABILITY. THIS STRATEGIC ALIGNMENT BETWEEN OUR ORGANIZATIONS UNDERSCORES A SHARED COMMITMENT TO INDUSTRY-LEADING STANDARDS, BEST PRACTICES AND SPORTS DEVELOPMENT THAT WILL CREATE MORE OPPORTUNITIES FOR EVERYONE TO ENJOY THIS GREAT GAME.”
Scott Hallenbeck
USA Football CEO
“OUR GOAL IS TO PROVIDE A PATHWAY FOR ALL ATHLETES TO PARTICIPATE IN FOOTBALL FROM THE YOUTH LEVEL TO THE USA NATIONAL TEAMS AND TO FEEL SUPPORTED THROUGHOUT THAT JOURNEY. AS WE LOOK AHEAD, WE ARE COMMITTED TO DEFINING THE PATH OF FLAG FOOTBALL FOR ALL ATHLETES THROUGH A GRASSROOTS PROGRAM, SUPPORTING SKILL DEVELOPMENT BY INTEGRATING FLAG INTO OUR EXISTING UA NEXT PLATFORM AND WORKING TO EXPAND OUR COACHES’ NETWORK AND OPPORTUNITIES THROUGH OUR ONGOING PARTNERSHIP WITH THE NATIONAL COALITION OF MINORITY FOOTBALL COACHES.”
Sean Eggert
SVP of Global Sports Marketing at Under Armour
via: Under Armour
