Key Takeaways
- Youth Inc. debuts “Crashin’ Practice,” a new original series featuring Coach Ballgame and Coach RAC surprising youth baseball teams during practice
- Players Health serves as presenting sponsor, with additional support from Academy Sports + Outdoors and Under Armour
- A national contest will award three youth, rec-league, or travel baseball teams a full “crashed” practice experience
- Entry options include user-generated content challenges and a simple online form at CrashinPractice.com
- The first full episode features the coaches crashing Youth Inc. founder Greg Olsen’s son’s 13U practice
Youth Inc. Expands Content Offerings with New Baseball Series
Youth Inc., the digital media platform founded by former NFL player and broadcaster Greg Olsen, has launched a new original series titled “Crashin’ Practice.” The series follows Coach Ballgame and Coach RAC as they make surprise visits to youth baseball practices across the country.
Coach Ballgame has built a following through his instructional content that emphasizes fundamentals, character development, and his signature “nickname” introductions for young players. Coach RAC gained national visibility as a personality with the Savannah Bananas, where he became known for blending coaching insight with entertainment.
The series is presented by Players Health, with additional support from Academy Sports + Outdoors and Under Armour. The sponsorship arrangement reflects continued brand interest in content that reaches the youth sports audience directly.
Series Format and First Episode
According to Youth Inc., “Crashin’ Practice” combines on-field instruction with entertainment elements. The format involves the two coaches arriving unannounced at youth baseball practices and transforming standard drills into larger-scale experiences.
Tim Murphy, co-founder and president of media at Youth Inc., described the concept in a statement: “This series is a little bit like Extreme Makeover: Home Edition meets youth sports. It’s an experience that uplifts everyone involved and leaves lasting tools for coaches, parents and kids.”
The first full episode is now available on YouTube and features Coach Ballgame and Coach RAC visiting a 13-U baseball practice connected to Greg Olsen’s son. A trailer introducing the series is also available through Youth Inc.’s channels.
National Contest Opens Entry Period
To support the series launch, Youth Inc. has opened a national contest offering three youth, rec-league, or travel baseball teams the opportunity to have their practice “crashed” by the two coaches.
Winning teams will receive a full practice experience that includes hands-on coaching, skill challenges, and team celebrations. The company also noted that surprise rewards will be provided for players, parents, and coaches. Select episodes featuring contest winners will be distributed across Youth Inc.’s content ecosystem and social media channels.
The contest offers multiple entry methods:
User-Generated Content Options:
- Trick plays: Videos of players showcasing trick play attempts
- Dance-off: Team warm-up dances or coordinated choreography
- Lip sync: Recreations of scenes from baseball films including “Field of Dreams,” “The Sandlot,” “Bad News Bears,” or “A League of Their Own”
Participants can post videos on social media using the hashtag #CrashinPracticeContest and tagging @YouthInc. Alternatively, teams can enter through a form available at CrashinPractice.com.
Players Health Aligns with Youth Sports Content
Players Health, the presenting sponsor, provides risk management and insurance solutions for youth sports organizations. The company’s involvement in “Crashin’ Practice” connects its brand to content focused on positive youth sports experiences.
Tyrre Burks, founder and CEO of Players Health, commented on the partnership: “Every athlete deserves a sports experience that is safe, fun, and full of moments that they’ll carry for the rest of their lives. Crashin’ Practice captures the joy and connection that make youth sports so special.”
The sponsorship represents one example of how brands serving the youth sports infrastructure are investing in content partnerships that reach families and participants directly.
Youth Inc. Platform Overview
Youth Inc. positions itself as a digital media network and e-commerce marketplace serving the youth sports community. The company cites 65 million U.S. youth sports participants as its target audience, along with the parents, coaches, and support networks surrounding those athletes.
The platform originated as a podcast before expanding into broader content production and a marketplace for team apparel and branded gear. “Crashin’ Practice” adds to Youth Inc.’s content library, which spans multiple sports, development topics, and audience segments.
The company’s model combines storytelling and expert analysis with commerce functionality, allowing families to access content while also purchasing team gear through the platform.
Looking Ahead
The launch of “Crashin’ Practice” extends Youth Inc.’s push into original programming designed for youth sports audiences. The contest component adds a participatory element that could generate user content and social engagement around the series.
For brands like Players Health, Academy Sports + Outdoors, and Under Armour, the series offers exposure to families actively engaged in youth baseball. The format’s emphasis on surprise visits and high-energy production may appeal to younger viewers while also reaching parents seeking instructional content.
The series joins a growing category of youth sports content that blends entertainment with coaching instruction. How it performs across Youth Inc.’s distribution channels will provide insight into audience appetite for this type of programming.
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