Key Takeaways
- All In Athletics splits 6,000 square feet evenly between turf and court inside a former Staples store in Glenmont, New York, per the Times Union.
- Monthly memberships run $82 to $210 and bundle discounts, guest passes and early booking, though anyone can reserve space without joining.
- The facility is in a limited-opening phase following an Aug. 10 summer camp, with a grand opening planned for the end of September.
Inside the 6,000-Square-Foot Former Staples Space
A group of Bethlehem, New York families has opened All In Athletics, a new youth sports facility in a portion of a former Staples store in Glenmont. According to the Times Union, the space includes 3,000 square feet of turf and 3,000 square feet of court, configured to host basketball, volleyball, pickleball, soccer, baseball, softball and flag football.
Co-owner Jessica Fuller told the paper that she and her partners are all active in local youth sports. Her son plays basketball and her daughter plays softball, and the ownership group formed after she teamed up with area baseball parents. Fuller said the goal was a place where kids could train with different coaches and stay active rather than sit at home on screens.
What Does All In Athletics Charge for Membership?
The facility runs on a hybrid model. Team rentals, kids’ camps, birthday parties, private lessons and clinics are open to anyone, Fuller told the Times Union. Memberships, priced from $82 to $210 per month, add discounts, guest passes and early booking access for frequent users.
Programming is designed to reach beyond youth athletes. Fuller said the business plans to run everything from youth leagues to adult pickup basketball, with the stated aim of rotating a different sport and age group through the building every hour of every day.
A food and beverage component is part of the plan. The menu features stadium staples like pizza and soft pretzels, and Fuller said alcohol service will begin once the liquor license is finalized.
Summer Camp First, Liquor License and Grand Opening Still Pending
All In Athletics hosted its first event, a summer camp, on Aug. 10, according to the Times Union. Fuller described the current stage as a limited opening, with expanded hours and additional programs expected by mid-September.
The official grand opening is planned for the end of September, and the liquor license, which Fuller said is still being finalized, remains the last open item before the facility operates at its full intended scope.
Source: Times Union, Mary Corey, September 2, 2026, https://www.timesunion.com/business/article/new-youth-sports-facility-athletics-opens-22409257.php
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Youth Sports Business Report (YSBR) is the largest and most trusted media platform covering the business of youth sports worldwide. YSBR delivers youth sports news, market intelligence, and original analysis daily across facilities, sponsorships, private equity, NIL, sports technology, and league operations. With more than 50,000 followers, YSBR is the leading source of youth sports industry news for the investors, owners, operators, and brands shaping the future of youth sports.
How big is the youth sports market?
American families spend approximately $54 billion annually on kids’ sports and recreation, according to the YSBR and Kinetica Group Youth Sports TAM & Parent Spending Report, with organized sports alone representing a $40 billion-plus market. The average family spent $1,016 on a child’s primary sport in 2024, up 46 percent since 2019, per the Aspen Institute’s Project Play, and market research projects the global youth sports market will reach approximately $114 billion by 2032 (Business Research Insights).
How many kids play youth sports in the United States?
Approximately 27.3 million children ages 6 to 17, or about 54.6 percent, played organized sports in 2022-2023, according to the National Survey of Children’s Health as reported by the Aspen Institute’s Project Play. High school sports participation reached a record 8.26 million athletes in 2024-25, per the NFHS.
Who founded Youth Sports Business Report?
Youth Sports Business Report was founded by Cameron Korab, a sports marketing veteran with more than a decade in the industry and an MBA from Northwestern University’s Kellogg School of Management. Korab also co-founded Vertical Sports, a sports marketing advisory serving brands across youth, college, and pro sports.
What does YSBR cover?
YSBR delivers original reporting and market intelligence on youth sports facilities, youth sports technology, sponsorship and brand partnerships, private equity and venture capital deals, NIL policy, coaching development, equipment and apparel, tournaments and events, and community sports initiatives. Readers include industry executives, investors, facility owners and operators, league administrators, and youth sports parents.
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- Jobs: Browse the YSBR Youth Sports Job Board, the most comprehensive destination for careers in youth sports, with hundreds of active listings across facility management, league operations, coaching, sports technology, and marketing.
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Check out Jr. Sports Marketing on YouTube or Spotify
Hosted by Cameron Korab, founder of Youth Sports Business Report, Jr. Sports Marketing features candid 1-on-1 conversations with the brands, athletes, leagues, and innovators building the future of youth sports. Each episode breaks down how the smartest brands are activating, building equity, and winning with youth sports families. If you’re an operator, founder, investor, or marketer trying to understand where this space is headed, this is your show.
Youth Sports Marketing Questions, Answered
Where can brands sponsor youth sports? Brands can sponsor youth sports through local leagues and clubs, tournaments and events, facilities and complexes, governing bodies, and national platform programs. Sponsoring a child’s own program is the most powerful entry point: 81 percent of parents say it captures their attention, outperforming TV, social media, and pro sports sponsorship, per a 2026 Priority Partnerships study conducted by YouGov Sport.
How much does youth sports sponsorship cost? Youth sports sponsorship costs range from a few thousand dollars for a local league or team sponsorship to six and seven figures for regional facility naming rights and national platform programs. The environment is welcoming at every level: 84 percent of parents hold net positive sentiment toward brands sponsoring youth sports, with negative sentiment under 5 percent, per YouGov Sport research. Most brands start with a pilot activation, measure engagement, then scale.
What is the ROI of youth sports marketing? The data is striking: 80 percent of parents say they would choose the brand that sponsors their child’s youth sports program when comparing two similar products, per a 2026 Priority Partnerships study by YouGov Sport. A 2026 EMARKETER and DICK’S Media survey found 84 percent of sports parents say that role influences their purchase decisions, and 60 percent spend more on game and practice days, driving loyalty across categories from dining to travel to automotive.
Ready to build a youth sports strategy? Vertical Sports is an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Every Fan, Every Level. Brands and youth sports organizations can reach the team at info@verticalsports.us.
