Key Takeaways
- More than 150,000 institutional and team customers buy through BSN Sports, which YETI has now named its official team sports supplier, the company announced.
- Schools, teams and clubs can order and personalize YETI stainless-steel drinkware and accessories through MyTeamShop+ and Sideline Store sites, new or existing.
- Neither company disclosed financial terms, contract length or exclusivity, and the release lists no specific products or pricing.
BSN Sports, the Dallas-based team sports distributor and division of Varsity Brands, announced on November 10, 2026 that it has been named the official team sports supplier of YETI Holdings, Inc. The BSN Sports YETI agreement makes the Austin, Texas brand’s custom stainless-steel drinkware available to purchase and personalize through BSN’s digital team platforms, which serve schools, teams, clubs and organizations.
What the BSN Sports YETI Agreement Covers
Per the announcement, the product range has two parts: YETI’s custom stainless-steel drinkware and a full assortment of customized YETI accessories. BSN Sports describes the accessories as fit for use on the field, in the stands and across youth sports communities.
The release does not list specific products, prices or minimum order quantities. It points customers to a dedicated YETI brand page on the BSN Sports website for details.
Where Will Teams Buy Custom YETI Gear?
YETI products can be integrated into new or existing MyTeamShop+ and Sideline Store customer sites, BSN Sports said. The company named athletes, coaches, staff, parents and supporters as the intended buyers.
For a program that already runs a store on either platform, that means YETI can be added as a product line on the existing site.
BSN Sports says it serves more than 150,000 institutional and team sports customers, including collegiate, scholastic, club and recreational programs across the United States. It sells through a nationwide network of sales professionals as well as e-commerce and direct sales, according to the company.
How BSN Sports and YETI Describe the Deal
“At BSN SPORTS, our goal is to be the first place teams turn for the brands and products they want most,” said Avery Jessup, chief commercial officer for BSN Sports.
Jessup said the company’s reach, relationships and digital capabilities make it easier for teams at every level to access and personalize YETI products.
YETI framed the agreement around its growth in sports. “We’ve been excited to see YETI gain relevance within the sports community and we’re excited to partner together to share the best custom gear with teams, schools and organizations around the country,” said Bill Neff, head of marketing for YETI.
YETI describes itself as a global designer, retailer and distributor of outdoor products, with a range that runs from coolers and drinkware to bags and apparel.
No Terms Disclosed, and BSN Hints at More With YETI
The announcement does not include financial terms, the length of the agreement, or whether the supplier designation is exclusive.
Jessup’s statement looked past the launch. The BSN Sports executive said the company is excited about what the deal means for customers today and about “our opportunities with YETI in the future.” The release does not say what those opportunities are.
Source / Adapted From: PR Newswire, BSN SPORTS, November 10, 2026, https://www.prnewswire.com/news-releases/bsn-sports-named-offical-team-sports-supplier-of-yeti-302934189.html
YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.
About Youth Sports Business Report
Youth Sports Business Report (YSBR) is the largest and most trusted media platform covering the business of youth sports worldwide. YSBR delivers youth sports news, market intelligence, and original analysis daily across facilities, sponsorships, private equity, NIL, sports technology, and league operations. With more than 50,000 followers, YSBR is the leading source of youth sports industry news for the investors, owners, operators, and brands shaping the future of youth sports.
How big is the youth sports market?
American families spend approximately $54 billion annually on kids’ sports and recreation, according to the YSBR and Kinetica Group Youth Sports TAM & Parent Spending Report, with organized sports alone representing a $40 billion-plus market. The average family spent $1,016 on a child’s primary sport in 2024, up 46 percent since 2019, per the Aspen Institute’s Project Play, and market research projects the global youth sports market will reach approximately $114 billion by 2032 (Business Research Insights).
How many kids play youth sports in the United States?
Approximately 27.3 million children ages 6 to 17, or about 54.6 percent, played organized sports in 2022-2023, according to the National Survey of Children’s Health as reported by the Aspen Institute’s Project Play. High school sports participation reached a record 8.26 million athletes in 2024-25, per the NFHS.
Who founded Youth Sports Business Report?
Youth Sports Business Report was founded by Cameron Korab, a sports marketing veteran with more than a decade in the industry and an MBA from Northwestern University’s Kellogg School of Management. Korab also co-founded Vertical Sports, a sports marketing advisory serving brands across youth, college, and pro sports.
What does YSBR cover?
YSBR delivers original reporting and market intelligence on youth sports facilities, youth sports technology, sponsorship and brand partnerships, private equity and venture capital deals, NIL policy, coaching development, equipment and apparel, tournaments and events, and community sports initiatives. Readers include industry executives, investors, facility owners and operators, league administrators, and youth sports parents.
Youth Sports Business Report resources
- Newsletter: Subscribe to Youth Sports HQ, the most-read newsletter on the business of youth sports, delivering curated youth sports industry news and analysis to thousands of industry leaders every week.
- Research: Read the Youth Sports TAM & Parent Spending Report, an exclusive YSBR and Kinetica Group analysis of market size, parent spending, and marketplace opportunities.
- Jobs: Browse the YSBR Youth Sports Job Board, the most comprehensive destination for careers in youth sports, with hundreds of active listings across facility management, league operations, coaching, sports technology, and marketing.
- Services: Find vetted partners and solutions for your organization in the YSBR Services Hub, connecting youth sports operators, brands, and investors with verified providers across the industry.
- About: Learn more about Youth Sports Business Report and our editorial standards.
Follow Youth Sports Business Report (YSBR): LinkedIn | Facebook | Instagram | X | Substack
Check out Jr. Sports Marketing on YouTube or Spotify
Hosted by Cameron Korab, founder of Youth Sports Business Report, Jr. Sports Marketing features candid 1-on-1 conversations with the brands, athletes, leagues, and innovators building the future of youth sports. Each episode breaks down how the smartest brands are activating, building equity, and winning with youth sports families. If you’re an operator, founder, investor, or marketer trying to understand where this space is headed, this is your show.
Youth Sports Marketing Questions, Answered
Where can brands sponsor youth sports? Brands can sponsor youth sports through local leagues and clubs, tournaments and events, facilities and complexes, governing bodies, and national platform programs. Sponsoring a child’s own program is the most powerful entry point: 81 percent of parents say it captures their attention, outperforming TV, social media, and pro sports sponsorship, per a 2026 Priority Partnerships study conducted by YouGov Sport.
How much does youth sports sponsorship cost? Youth sports sponsorship costs range from a few thousand dollars for a local league or team sponsorship to six and seven figures for regional facility naming rights and national platform programs. The environment is welcoming at every level: 84 percent of parents hold net positive sentiment toward brands sponsoring youth sports, with negative sentiment under 5 percent, per YouGov Sport research. Most brands start with a pilot activation, measure engagement, then scale.
What is the ROI of youth sports marketing? The data is striking: 80 percent of parents say they would choose the brand that sponsors their child’s youth sports program when comparing two similar products, per a 2026 Priority Partnerships study by YouGov Sport. A 2026 EMARKETER and DICK’S Media survey found 84 percent of sports parents say that role influences their purchase decisions, and 60 percent spend more on game and practice days, driving loyalty across categories from dining to travel to automotive.
Ready to build a youth sports strategy? Vertical Sports is an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Every Fan, Every Level. Brands and youth sports organizations can reach the team at info@verticalsports.us.
