Key Takeaways
- National Amateur Sports manages athletic sponsorship and marketing rights across 18 public school districts in North Carolina, South Carolina, Virginia, and Maryland.
- Campus Multimedia becomes NAS’s sponsorship sales and activation partner, bringing national brand relationships that already include Jersey Mike’s and DoorDash.
- SponsorPlace, CM’s proprietary platform, will let districts and individual schools list athletic sponsorship assets online, including NAS Community Athletics Alliance opportunities.
- The deal targets recurring athletic funding for districts facing budget shortfalls, without added cost to taxpayers or families.
Campus Multimedia and National Amateur Sports have formed a strategic partnership to expand K-12 school athletics sponsorship nationwide, pairing NAS’s district-level rights with Campus Multimedia’s brand sales team and technology. The two companies announced the agreement on July 15, 2026. National Amateur Sports, based in Charlotte, currently manages media, marketing, and sponsorship rights for 18 public school districts, and Alpharetta, Georgia-based Campus Multimedia will serve as the sponsorship sales and activation partner across that footprint. The combined offering blends NAS’s district-wide rights model and sponsorship inventory with CM’s brand relationships, sales expertise, and owned technology.
Combining District Rights With National Brand Relationships
National Amateur Sports works with public school districts to centrally protect, enhance, and monetize athletic programs, managing media, marketing, sponsorship, and community partnership rights in one place. Its 18 districts include Charlotte-Mecklenburg Schools, Wake County Public School System, Fairfax County Public Schools, Greenville County Schools, and Montgomery County Public Schools, spanning four states, according to the announcement.
Under the agreement, Campus Multimedia takes on sponsorship sales and activation for those districts across local, regional, and national brand categories. The company has built K-12 sponsorship programs for brands including Jersey Mike’s and DoorDash, and it will work to connect similar advertisers with NAS districts. The structure leaves NAS holding the district relationships and inventory while CM supplies the brand demand and the sales engine.
SponsorPlace Brings School Sponsorship Inventory Online
A central piece of the deal is SponsorPlace, Campus Multimedia’s proprietary sponsorship platform. NAS partner districts will gain access to the technology, allowing individual schools and district athletic departments to showcase available sponsorship assets online at scale rather than selling them one at a time. The platform is already used to help schools and youth programs connect with local businesses and national brands to fund teams.
SponsorPlace will also carry NAS Community Athletics Alliance (CAA) partnership opportunities, giving brands a single channel to browse and buy into school athletics inventory. Campus Multimedia says the setup creates a streamlined pathway for community investment while offering measurable impact for brand partners.
Funding Athletics Without Adding to School Budgets
The partnership is aimed at public schools facing budget shortfalls, positioning sponsorship as recurring revenue that does not lean on taxpayers, families, or school budgets. NAS says its model is built to maintain brand-safe standards and equitable opportunities across all schools in a district, not only its largest athletic programs.
“School districts are looking for sustainable, scalable ways to support athletics without placing additional burden on taxpayers, families, or school budgets,” said James Shipley, CEO of National Amateur Sports. He framed the opportunity for athletic departments as broader than sponsorship sales, describing it as building long-term community partnerships that generate recurring value, and said the deal gives districts access to more brands, more opportunities, and more tools.
Four States Now, National Scale as the Stated Goal
Today the combined operation covers 18 districts across four states in the Southeast and Mid-Atlantic. Both companies frame the agreement as a foundation for wider reach, with Campus Multimedia pointing to its existing national brand relationships and technology as the growth levers.
“NAS has built an impressive foundation of district relationships, athletic audiences, and sponsorship inventory,” said Karl Mawhinney, Founder and CEO of Campus Multimedia, adding that combining that base with CM’s brand relationships and proprietary platform opens more opportunities for schools to connect with businesses. The announcement sets a nationwide ambition but does not attach a district target or timeline to it, leaving the pace of expansion as the measure the partnership will be judged on.
Source: Campus Multimedia and National Amateur Sports, company announcement, July 15, 2026,
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