Key Takeaways
- IMG Academy launched Elevate, a licensed program bringing its performance and life skills curriculum to K-12 schools, colleges, and universities worldwide
- Nord Anglia Education, a global school network, is the first institution to implement the full program
- Elevate combines a digital content platform with in-person workshops, educator certification, and immersive on-campus experiences at IMG’s Bradenton campus
- Revenue share and co-branding models are available for partner institutions
- The offering is designed to be turnkey, requiring no in-house curriculum development from partner schools
IMG Academy’s Methodology Leaves Campus
For decades, IMG Academy’s programming has been accessible primarily to student-athletes who could attend its Bradenton, Florida campus. Elevate changes that equation. The new program packages IMG’s mindset, leadership, wellness, and life skills curriculum into a scalable model that schools and institutions can license and deploy globally.
The offering spans digital and in-person formats: unlimited access to the IMG Academy Essentials platform, monthly virtual workshops, two-day on-site sessions for students, educators, and parents, and bespoke immersive experiences on the Bradenton campus. Educator and coach certification is included, along with dedicated account management.
Nord Anglia as First Mover
Nord Anglia Education, one of the world’s largest premium school networks with campuses across more than 30 countries, is the launch partner for Elevate. The organization is implementing the full program, from digital platform access through in-person development experiences, across its network.
The partnership signals institutional demand for structured, sport-grounded development programming that can scale across diverse school environments without requiring organizations to build proprietary curriculum.
A Licensing Model With Revenue Upside for Partners
Elevate is structured with partner economics in mind. In addition to licensing access to IMG’s content and brand, partner institutions can participate in revenue share arrangements and co-branding opportunities. For schools already running athletic and development programs, the model provides a credibility boost alongside a potential new revenue stream.
Expanding the IMG Brand Beyond a Single Campus
IMG Academy positions Elevate as a response to rising pressure on schools to deliver measurable student development outcomes beyond academics. “Schools everywhere are facing increasing academic pressure and a growing need to equip students with critical life skills,” said Brent Richard, CEO of IMG Academy.
The program is available now to K-12 schools, colleges, universities, and education networks globally, with flexible implementation options designed to fit different institutional sizes and contexts.
Source: IMG Academy Press Release, March 5, 2026, https://www.imgacademy.com/elevate
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